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Kendra MadewellREALTOR® · Northwest Arkansas, home

For Sellers

Selling a home in Northwest Arkansas

From start to sold.

Selling your home is more than a transaction. It's closing one beautiful chapter and stepping into the next.

Whether your home is in Bentonville, Rogers, Fayetteville, Springdale, or Bella Vista, I bring intentional marketing, a modern strategy, and a seamless process from listing to closing. My goal is to take the stress out of SOLD so you can focus on what comes next.

Request a Price AnalysisGet the Seller's Guide
sold in 18 months
$25M+
of NWA Realtors
Top 4%
Native
NWA
Kendra Madewell (front left, in brown) with fellow Northwest Arkansas real estate agents in a bright, book-lined living room

The Process

Your path to sold, step by step

  1. Step 1: Prep & pricing

    We start by talking about what matters most: your goals and your timeline. I'll bring a customized competitive market analysis, because pricing is the single most important strategy when going to market.

  2. Step 2: Professional photography & staging

    We get your home show-ready, then capture it with professional photos and video. First impressions happen online now, and we want buyers to picture themselves living there.

  3. Step 3: Go to market

    Homes perform best when they debut on a Thursday. Your home goes live with its own website, mailers, and social media all working together.

  4. Step 4: Showings & open houses

    Every showing and open house creates a fresh wave of attention, online and in person, so the right buyer can walk in and say "this is the one."

  5. Step 5: Offers & negotiation

    We'll review every offer side by side and decide together which to accept or counter. I'll negotiate for your best terms, every step of the way.

  6. Step 6: Under contract & inspections

    Inspections, appraisal, and the buyer's financing. I'll walk you through each contingency, keep everything on track, and tell you exactly what's next.

  7. Step 7: Closing day

    Sign, hand over the keys, and celebrate. Everything you want is on the other side of sold.

My Marketing

Take the stress out of sold.

My goal isn't simply to put your home online. It's to create a marketing plan that makes buyers stop scrolling, picture themselves living there, and take action.

The 3-Step Marketing Process

Your ideal buyer sees your home multiple times, in multiple ways, so buyers of every generation see the details that make it special.

  1. Step 1: Mailers

    I know, most agents will tell you these are a waste of time and money, but my data tells me otherwise. This is where we let all the neighbors know about your home.

  2. Step 2: Social

    They see a postcard in the mail, then a reel pops up about the same house, then a Facebook ad. Finally, they click through to your home's own website for a full digital tour.

  3. Step 3: Open House

    Which invites them to see it in real life. Since they've already seen the photos and videos, this buyer is highly invested in your home.

The 7-11-4 Rule

hours
7
touch points
11
platforms
4

Studies show buyers need to spend 7 hours, with 11 touch points, across at least 4 platforms before they feel comfortable making a decision. Buying a home is one of the biggest decisions they'll make, so we make it easy for them to spend those 7 hours on YOUR HOME.

Professional photography

32%faster sales for homes listed with professional photography

You never get a second chance to make a first impression. Professional photos and video show buyers how it would FEEL to live in your home, and 68% of consumers say great photos made them want to visit the home.

Net Proceeds Calculator

What could you walk away with?

Plug in a few numbers for a quick estimate of what you'd take home after the sale. We'll fine-tune the real numbers together.

Not sure? Request a free price analysis below.

Include any home equity loans.

Total commission as a % of the sale price. Commission is always negotiable.

Estimated at 3% of the sale price. Type your own number to change it, or clear it to go back to the estimate.

Estimated net proceeds

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Enter a sale price to see your estimate.

This is an estimate only, not a guarantee or a formal net sheet. Your actual proceeds will depend on your final sale price, payoff amounts, taxes, and closing costs. I'm happy to prepare a detailed estimate for your home.

Free Guides

Everything you need, from start to sold

Enter your name and email to download my guide, and keep it handy as we navigate every step together.

Cover of From Start to Sold, Kendra's free Northwest Arkansas home seller's guide, showing built-in shelves through open glass doors

From Start to Sold

All the details you need to successfully list & sell your home.

Thinking of selling?

Let's find out what your home could sell for. I'll personally prepare a Competitive Price Analysis using recent sales near you.

Request a Price Analysis